Hi, I'm Vorleak.

I turn how people think into products they love to use.

  • Human Factors Psychology (HCI) @ Tufts
  • Engineering Management & Entrepreneurship minor
  • User research & product

I'm a junior at Tufts studying Human Factors Psychology (HCI), driven to make a real, positive difference in people's lives. Raised in Phnom Penh, I've lived in Japan and now the U.S., so I've learned to see products through very different users' eyes. I turn research into product decisions, from VR usability testing to qualitative healthcare interviews to a bilingual intake system now used by a nonprofit. My approach: understand people, imagine what's possible, then build it.

See my work Resume
Portrait of Vorleak Hak smiling outdoors in front of palm trees
Fig. 01 — Vorleak Hak, Tufts '28
  • Tufts '28 · Human Factors Psychology (HCI)
  • 4 languages: English, Khmer, Thai, French
  • Based in Boston area
  • Off the clock: musical theatre, culinary enthusiast & dog lover

What I bring

  1. Understands users deeplyUsability testing, interviews & qualitative analysis
  2. Gets learning & motivationDesigns games that teach by doing
  3. Designs for trust & accessBilingual, accessible, urgency-aware intake
  4. Works across teamsClients, clinicians, engineers & designers

Featured work

Selected case studies

How I frame messy problems, make tradeoffs, and ship. Each one covers the problem, the research, the decisions, and what I learned.

01 / La Colaborativa × TuftsLaunched

Accessible Bilingual Intake: Kiosk + Paper

Redesigned the front door of a community nonprofit that sees up to 500 walk-ins a day: a touchscreen kiosk and a bilingual paper form that flag emergencies at first contact. Both passed all 5 usability criteria and launched in June 2026, connected to the organization’s Salesforce CRM.

  • Service design
  • Accessibility
  • Usability testing
The La Colaborativa check-in kiosk on its stand, showing the screen "Are you a new or existing member?" with New Member and Existing Member buttons

02 / PSY 53 · Learning game

The Memory Lab

A browser game with six bite-sized experiments that let players catch their own memory in the act, then explain the psychology behind what just happened.

  • Learning design
  • Gamification
  • Built & shipped
Memory Lab results screen: "Experiment Complete!" with scores of 8/12 recalled, 3/3 primacy, 3/3 recency, a color-coded memory curve, and a Serial Position Effect explanation

03 / Tufts IDEA Lab · Owl HeadOngoing

VR Point-of-View Research

Running an IRB-approved user study on a VR system that expands effective field of view by 50–60%, to learn whether real people can adapt to a view that no longer matches their head.

  • User research
  • Emerging tech (VR)
  • Study design
A VR headset with two handheld controllers floating on either side

Research & design

Where I’ve done the research

Hands-on user testing, qualitative coding and thematic analysis, and usability work, in VR, healthcare, and accessibility.

  • Jan 2026 – Present

    UI/UX Researcher, Owl Head Project

    Tufts IDEA Lab

    Read the case study
    • User testing
    • Emerging tech (VR)
    • Study design
    • Designed and ran 3+ early-stage sessions of an IRB-approved user study on a VR point-of-view remapping system, combining pre/post surveys with in-game performance data on how people adapt to an expanded field of view.
    • Analyzed 10+ participant trials to identify usability patterns, motion-perception challenges, and interaction trade-offs.
    • Turned the findings into 5+ early UX recommendations on spatial awareness, comfort, and field-of-view expansion, informing the team’s iteration priorities.

  • June 2026 – Present

    Qualitative Research & Data Analyst Intern

    Brigham and Women's Hospital

    • Qualitative research
    • Thematic analysis
    • Interview data
    • Cross-cultural research
    • Coded 10+ interview transcripts and contributed to thematic analysis for a qualitative healthcare research project in Kratie Province, Cambodia, identifying patterns across participants’ experiences.
    • Transcribed, translated (Khmer ↔ English), and quality-checked 30+ interview transcripts, coordinating meetings with Cambodian physicians and multidisciplinary researchers to ensure accurate data collection and project execution.
    • Developed training materials and presentation decks for healthcare teams, supporting research implementation and communication across clinical partners.

  • Aug 2025 – Present

    Marketing & Outreach Intern

    Tufts StAAR Center

    • Usability analysis
    • Accessibility
    • Ran usability analyses of the website and Instagram and implemented UX improvements for accessibility.
    • Designed and managed 20+ multi-platform campaigns, increasing student engagement and program visibility by 40%.
    • Partnered with university staff to streamline communication and raise awareness of campus resources.

Also

Other experience

Strategy project

ExpressIt DeliveryIn progress

Growth & Discoverability Strategy

Working with the owners of a 45-year, family-owned, women-owned B2B same-day delivery company to make their value visible to prospects before they ever become customers.

  • Discovery
  • Prioritization
  • Growth strategy

Roles

  • Jan 2026 – Present

    Brand & Marketing Lead

    Sophie Bea's Granola

    • Ran a competitive analysis of 15+ granola products at Whole Foods, comparing pricing, packaging, and positioning to find gaps in the market.
    • Turned consumer research and competitive findings into go-to-market recommendations and strategy decks for client and retail discussions.
    • Led brand identity development, designing 3+ packaging concepts and consumer-facing marketing assets.

  • June 2026 – Present

    Sales & Marketing Intern

    WASH. (Wash Naturals), Boston

    • Generated $3,000+ in direct sales in two months through consultative customer conversations; recognized as Top Performer.
    • Created and managed 25+ Instagram and TikTok posts, driving 20% organic follower growth in two months.
    • Gathered direct customer feedback at retail and pop-up events (including SoWa Market), informing promotional materials and event strategy.

Toolkit

Skills & tools

What I use to research, frame, and ship.

Product & research
  • User research
  • Usability testing
  • Design thinking
  • Competitive analysis
  • CLIMBER analysis
  • Qualitative coding & thematic analysis
  • Prototyping
  • Go-to-market strategy
  • Stakeholder communication
Design
  • Figma
  • Figma Make
  • Canva
Technical
  • Python
  • R / RStudio
  • C++
  • Google Analytics
  • Statistics for behavioral sciences
  • Data analytics
Workplace
  • Microsoft 365
  • Google Workspace
  • Qualtrics
Languages
  • English (native)
  • Khmer (native)
  • Thai (conversational)
  • French (conversational)

Certifications

  • CITI Program certificate: Social & Behavioral Research, Basic Course, completed September 14, 2026, under requirements set by Tufts University/Tufts Medical Center
    Social & Behavioral Research (Human Subjects), Basic CourseCITI Program · Tufts University · Sep 2026
  • HubSpot Academy Inbound Marketing Certified certificate for Vorleak Hak, valid September 16, 2026 to October 15, 2028
    Inbound Marketing CertifiedHubSpot Academy · Sep 2026

Relevant courseworkHuman Factors Product Design · Management of Innovation · Consumer Product Ventures · Entrepreneurial Finance & Marketing · Technical & Managerial Communication · Statistics for Behavioral Sciences

Contact / next conversation

Let's talk.

Open to APM and product internships for Summer 2027.

LinkedIn Get the resume